MICE
Nothing to do with pest control, and everything to do with business-minded travel. Put simply, MICE stands for Meetings, Incentives, Conferences & Exhibitions. It is business tourism at its finest, aimed at bringing together top professionals from every sector in an enhanced, tailor-made hospitality setting.
Meetings
Meetings are typically held in hotel conference rooms or at convention centers. They are single-day events that bring together a group of professionals to address a key challenge or set goals for the organization.
Incentives
Incentives are travel rewards a company may provide in return for excellent professional performance from individual employees, groups, or partners. A few days in a resort, hotel or popular hospitality venue at your company’s expense does wonders for employee loyalty.
Conferences
Conferences take meetings to the next level and are designed for a large corporate group to share knowledge across several days. They often include not only key members of the organization but also guest speakers and the general public.
Exhibitions
Exhibitions are essentially trade shows where an organization promotes its key products and services to the public. They are hyper-focused events that drum up business and help employees to network and build lasting professional relationships.
The expertise required to excel in MICE tourist management is based on interpersonal, creative, organizational, and technical skills. Innovative creativity is needed to design original event concepts, select the right venues, and market effectively. The strong practical component must include technical know-how ranging from audio-visual dexterity to accessing fast-track visa apps. Soft skills such as patience, empathy, teamwork, and problem-solving are vital if, for example, a large traveling party from a culturally-specific region is to be greeted with the appropriate welcome drink.